A Brief History of Hollywood’s Messiest Press Tours

don’t worry darling has yet to hit theaters nationwide — but the furore surrounding his promotional tour has sparked enough conjecture and controversy that he may one day provide the rich plot of his own film.

Olivia Wilde‘s second directorial effort, a psychological thriller starring Florence Pugh and Harry Styles A married couple in a utopian — or dystopian, as the case may be — desert oasis has been plagued for months by rumors of behind-the-scenes friction, mostly between Pugh and Wilde over various alleged issues, including Wilde’s real-life romance with Styles; conflicting reports as to why original lead man Shia LaBeouf departed and a premiere at the Venice Film Festival that turned everyone into body language experts overnight.

It all made for the perfect Prerelease storm—one that could lure intrigued moviegoers or ruin the film entirely. This isn’t the first time a promotional tour has been as captivating as the film it supports. Join us as we look back at some of Hollywood’s more headline-grabbing press trips.

war of the Worlds (2005)

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“The… month-long press tour for the [Tom] cruise/Steven Spielberg blockbuster war of the Worlds could have benefited from an overhaul,” wrote The Hollywood Reporter‘s Seth Abramovich in 2020. He was referring to a series of gaffes by Cruise, who had fired his longtime publicist, Pat Kingsley, in March 2004 and replaced her with his sister and Scientologist Lee Anne DeVette. He would later replace her as well.

The chaos began when Cruise hilariously declared his adoration for the new love Katie Holmes on oprah‘s couch. Weeks later, he sparked outrage Access Hollywood after call Brooke Shields “irresponsible” for taking antidepressants to combat postpartum depression. (Cruise later apologized, and Shields attended his and Holmes’ 2006 wedding in Italy.) At the London premiere of worlds, He was sprayed with water from a trick microphone courtesy of a UK prank show. Days later, Cruise sat down with me today‘s Matt Lauer, who questioned him about Holmes, Shields and Scientology, prompting the actor to angrily reply, “Matt. Matt, Matt, Matt, Matt. You’re slippery.”

Despite having the third-highest-grossing film of the year, Spielberg was reportedly dismayed by Cruise’s behavior, as was media mogul Sumner Redstone, who played a role in breaking a long-term production deal between the actor and Paramount.

Two lovers (2008)

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https://www.vanityfair.com/hollywood/2022/09/a-brief-history-of-hollywoods-messiest-press-tours A Brief History of Hollywood’s Messiest Press Tours

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