Absolutely Vodka and Sprite.
Coke works with Pernod Ricard The companies announced on Monday that they would launch a new ready-to-drink and pre-mixed cocktail from 2024.
The new cocktail will feature a mix of Absolut Vodka and Sprite, the companies said. The drink will be available in two versions with Sprite and Sprite Zero Sugar. It is scheduled to debut in select European countries early next year, including the United Kingdom, the Netherlands, Spain and Germany.
The canned cocktail industry has become increasingly popular in recent years Report 2022 According to the U.S. Distilled Spirits Council, ready-to-drink beverages are the fastest-growing spirits category in both sales and volume. The announcement did not say when the Absolut and Sprite drinks would come to the U.S. market.
The new drinks join a range of alcoholic beverages that have expanded in Coca-Cola’s portfolio in recent years, including last year’s Jack and Coke canned cocktail.
“We are expanding into ready-to-drink alcoholic beverages, including products using select brands from our core portfolio,” Coca-Cola CEO and Chairman James Quincey said in a statement. “We are excited about our new relationship with Pernod Ricard and look forward to the launch of Absolut & Sprite.”
Vodka is already one of the most popular base ingredients for ready-to-drink alcoholic beverages, and lemon-lime soft drinks like Sprite are among the most popular mixed drinks in ready-to-eat cocktails.