After an initial delay, Aldi is introducing the extremely rare Glowberry Prime

Shoppers were left disappointed after Aldi delayed the launch of the “extremely rare” Glowberry Prime, scheduled for Thursday October 5.

Prime’s Glowberry flavor is extremely rare and has proven difficult to obtain for many shoppers in the UK.

The new Prime flavor tastes like sour chokeberries and comes in a glow-in-the-dark bottle.

KSI was going to work the checkout for us on release day, but he’s at Holiday x

— Aldi Stores UK (@AldiUK) September 28, 2023

Prime Hydration – created by the British rapper KSI and American influencer Logan Paul – is made from 10% coconut water, contains electrolytes, B vitamins and BCAAs, but also contains no sugar and only around 20 calories per bottle.

When will the ultra-rare Glowberry Prime be available in UK Aldi stores?

Aldi will be the first UK supermarket to launch the “ultra rare” product Glowberry Prime next week.

Prime Hydration Glowberry – both the Rare and Ultra Rare variants – will be available in Aldi stores across the UK from Tuesday October 17th.

The new Prime flavor will be part of Aldi’s Specialbuys and will be available for £1.99, with a limit of one per customer due to demand.

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The supermarket giant said previous Prime launches in stores had been met with “high shopper demand” and this would be no different.

Aldi added: “Shoppers best move quickly – as with all special buys, once they’re gone, they’re gone.”

Prime Hydration Glowberry will be available in Aldi stores across the UK from Tuesday October 17th for £1.99.