Amazon now offers passkey support, but there are limitations.

You can now log in to Amazon without a password for the most part.

Let me explain.

Vincent Delitz, co-founder of the German passkey company Corbado, noticed the silent rollout on Monday. The login page now has the option to log in with a passkey, so you no longer need a password to log in to the e-commerce site. But as Delitz pointed out, it’s not available for Amazon’s native apps like Prime Video and the Shopping app. Additionally, if you have two-factor authentication enabled, Passkey Login still asks for this verification step, making it unnecessary.

Passkeys are a safer and less complicated alternative to passwords. They are unique, one-time-use codes that are tied to your device, making it significantly more secure from hacks and identity theft. Passkeys allow you to verify your identity using a PIN code for your device or a biometric identifier such as a facial scan or fingerprint.

More and more technology companies are introducing passkey support. Google introduced passkey support in May. Apple’s latest operating systems (iOS 17, iPadOS 17 and macOS Sonoma) now have a passkey option via Apple ID. And Microsoft recently introduced passkeys with the Windows 11 update.

Amazon’s passkey support is a solid advance in cybersecurity. But only if it works comprehensively. Prime Video and shopping app users still have to log in with passwords, creating a confusing user experience. Additionally, passkeys virtually eliminate the need for 2FA, so it makes little sense for Amazon to continue to require additional authentication.

Amazon did not immediately respond to Mashable in a statement at the time of publication TechCrunch, the company “is in the early stages of adding passkey support for Amazon.com” and will “have more to share soon.” So there is a possibility that the passkey will be rolled out more widely soon.