Belfast men are spending longer getting ready to go out than their counterparts across the UK, a new summertime experiences survey has found.
According to the survey of 1,000 18-35 year old men, boys from Belfast top the list for cleaning times, taking 45 minutes to get dressed before coming into town.
The Cardiff men are second at 36 minutes, followed by the Edinburgh men at 35 minutes, while the Leeds boys are the least image conscious, taking just 26 minutes to get ready.
Reality TV shows like Love Island, which feature good-looking people with toned, tanned bodies, are believed to have led to greater awareness of male grooming.
The survey was conducted by men’s deodorant brand Lynx to find out how Gen Z and Millennial men plan to enjoy a fun-filled summer.
The results also show that 74% of men in the age group surveyed will have a new experience for the first time this summer, including 39% of Belfast locals going to a festival for the first time and the same percentage improving their dating Game.
When it comes to what activities men in Belfast look forward to the most, 61% said travel is at the top of their wish list. To live life to the fullest this summer, 46% said they wanted to spend time with the people they love, while 39% wanted to focus on self-care.
The survey coincides with the launch of Lynx’s new Epic Fresh fragrance. The range includes body spray, antiperspirant and shower gel with hints of grapefruit and tropical pineapple.
The survey found that 50% of participating men said they felt fresh when they wore a new fragrance, while a whopping 92% said smelling good was more important than looking good.
Local men agree with this trend, with 62% saying the compliment they wanted most was saying they smell nice (62%), followed by their ability to make their partner laugh (46% ).
Luckily for those who come into contact with Belfast men, they change their clothes at least once a day to stay fresh (69%). The same percentage say they shower as much as necessary, while 62% say they stay groomed by wearing a scented fragrance.
Belfast’s leading male groomer Jason Shankey said he believes there are several reasons local boys are taking longer to get ready for a night out, citing reality TV’s impact on body image and freedom after long lockdowns .
“With TV influences on young men like Love Island and Take Me Out, young lads feel like they’re in real competition to look good for the ladies,” he said.
“And with Northern Ireland having the longest lockdown of any UK region, there has been a pent-up demand for lads to get out there, let off steam and get back into the dating scene.”
Award-winning makeup artist Paddy McGurgan said an increase in the number of men’s grooming products, combined with greater openness around male grooming and body image, had also led to more Northern Irish men paying more attention to their appearance.
“I definitely think men are more self-care conscious because there’s a huge number of products being marketed for them now,” he said.
“There has been a huge increase in the number of local beauty salons and barber shops, and I’ve been asked by a few men for advice on what makeup products to buy for things like dark circles or problematic skin.
“In the past men would have been too embarrassed to admit they need time to get ready, but now it’s more normal to talk about these things.”
Paddy said his normal preparation time for an evening was about half an hour, but that he also spent time leading up to his “maintenance” regime.
“On the evening itself it might only be half an hour, but before that I have a haircut, a beard trim, an eyebrow sculpt, maybe a facial,” he said.
“It can be like a military operation.”
He also admitted he was quite surprised to hear that the Belfast men spent the most time getting ready.
“I would have expected Essex men to be at the top of the list,” said Paddy.
“But it’s good to see the local lads improving their style game and putting more time and care into themselves.”
https://www.belfasttelegraph.co.uk/news/northern-ireland/belfast-men-take-the-longest-time-to-get-ready-for-a-night-out-poll-of-uk-males-finds-41889866.html Belfast men take the longest time to get ready for a night out, poll of UK males finds