Bradley’s Jewelers celebrates World Clubfoot Day with a new collection

Over the next four weeks, Bradley’s Jewelers, based in Low Petergate, will be spotlighting its Twinkle Toes collection – a charitable range of silver and 9ct gold jewelery created specifically to support a range of charities including Steps, Sands , The Miscarriage Association and the York and Scarborough Teaching Hospitals NHS Foundation Trust.

Kay Bradley, owner of Bradley’s Jewelers, has first-hand experience with lower extremity disorders. Their four-year-old son Rupert was born with bilateral talipes and is being treated at Chelsea and Westminster Hospital and supported by the York Podiatry team. The condition occurs in around 1 in 1,000 births across the UK and is most common in boys.

Kay said: “Today my son Rupert is responding well to treatment and is a happy and active little boy. It’s important to me to give back to the health professionals who made his progress and recovery possible. That’s why I created Twinkle Toes as a thank you.

“As we celebrate World Clubfoot Day in June 2023, what better time to shine a light on this capsule collection and how independent retailers can leverage their jewelry design talents to support charitable causes. I know I did it and I’m thrilled with it. Results so far.”

The capsule collection includes pendant necklaces and footprint pendants accented with rainbow colored gemstones. Prices start from £35.

Part of Bradley’s Twinkle Toes collection (Image: Included)

To give back to the community of NHS workers, health professionals and podiatrists who have supported her son, Kay launched the Twinkle Toes collection in 2022 and has since raised £1,000 which has been donated to Steps Charity Worldwide as part of Clubfoot Awareness Month become. Twinkle toe tags are also worn as part of the staff uniform at York Podiatry, who has been treating Bradley’s son since he was three months old.

Elsewhere, Kay is working on a children’s book that deals with the little everyday worries and tangles of lower-limb disorders. It is illustrated and printed by local artists in York.

She added: “I want to raise awareness and help other parents and families. I feel like sometimes the emotional struggle goes unrecognized. For example, simple things like changing a baby when it’s in a cast, going to the supermarket and not fitting in the shopping cart, or going to the park and not being able to use the swing set. Those are small but stressful things we faced.”

Visit the jeweler’s website for more details on the new Bradleys collection.

The company was named Independent Fine Jeweler of the Year at the Professional Jeweler Awards 2021 and Retailer of the Year at the UK Jewelery Awards 2022.