Buy more mackerel and sweet chilli sauce to beat soaring food prices

The? said low-priced own-brand items sold out three times as often as in 2020, with own-brand cheese being the hardest hit. However, some supermarkets had fixed the prices of certain products in order to mitigate inflation.

The report also said supermarkets had offered fewer discounts and promotions across all categories of popular groceries. It also said many manufacturers had slashed product sizes while charging the same price in a process called “shrinkflation.”

A multipack of classic Walkers chips was reduced from 24 to 22 bags at Tesco, Asda and Morrisons last autumn, but the price stayed the same.

Similarly, the contents of a Nescafé Azera Americano instant decaffeinated coffee shrank from 100g to 90g at Tesco in February, while its price remained at £5.49. “That’s an effective price increase for buyers of 11 pieces per 100g.” Which? said.

The which? The analysis included more than 21,000 foods between December 2021 and February 2022 compared to the equivalent two years ago.

Sue Davies, of which?, criticized supermarkets for “inconsistent” and “confusing” pricing and called on retailers to be “more open” about the cost of their products and to provide clear unit prices – such as cost per 100g or 100ml and at the same time to stay on budget Articles are available quickly.

“During an unrelenting cost-of-living crisis, consumers should be able to easily select the product best suited to them without worrying about downsizing or whether their local stores are stocking the budget ranges,” she said. Buy more mackerel and sweet chilli sauce to beat soaring food prices

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