Emitrr raises $4 million to expand its automation offering for local businesses – TechCrunch

Large and medium-sized companies and enterprises are increasingly adopting and offering Software-as-a-Service platforms as they seek to increase revenue and guide their growth toward greater efficiencies. Now a young startup, Emitrr, wants to bring the benefits of this model to small and local businesses across the US. Emitrr claims to help small businesses by automating tasks like appointment reminders and generating reviews. On Tuesday, the startup led by two Indian co-founders announced it had raised $4 million in a pre-Series A round to expand its automation solution in the US market.

Bengaluru-based Chiratae Ventures led Emitrr’s funding round, which also included Venture Highway, FortyTwo VC and Axilor Ventures.

“We are essentially an automation software like a business SMS software and an automation software for local businesses in the US,” said Anmol Oberoi, founder of Emitrr, in an interview with TechCrunch.

Emitrr, founded by Oberoi and his partner Pulkit Gambhir in December 2020, claims over 150 local businesses across the US use its platform. These businesses range from healthcare practices in a single location to multi-location home care businesses. The startup also has some small business customers in Australia and Canada.

Anmol Oberoi, Pulkit Gambhir, Emitrr

Anmol Oberoi (left) and Pulkit Gambhir (right)

The Delaware-based startup serves global markets and has no customers in India, but it employs a team of 25 people — most of whom work remotely from Tier 2 and Tier 3 cities — in the South Asian market.

Emitrr works with over a thousand vertical CRM platforms that local businesses often use to solve customer management operations. Oberoi said Emitrr has so far built seven to eight different automation models that work over short message service (SMS).

Local health centers, dentists, and home service providers can use these automation models to send their customers appointment reminders and service follow-ups for feedback and reviews. Oberoi told TechCrunch that while Emitrr is heavily targeting healthcare and home services, it has begun to attract clients from real estate, salons, restaurants, and other diverse industries.

It is noteworthy that Emitrr uses traditional text messaging over WhatsApp for its tasks. Oberoi said people in many markets, including the US, Australia and Canada, still prefer SMS over third-party offerings, but added that it’s within reach for the startup to quickly launch WhatsApp or other instant messaging services take over platform.


Emitrr brings automation to business communications

“Our platform can be used by any local business around the world,” he said. “We automate the tasks of the receptionist in the dental office and the receptionist in the restaurant.”

Because Emitrr sends and receives messages directly from businesses to customers, it often handles sensitive information. Oberoi said there is system-wide encryption to ensure the security of data processed by the platform.

“Both our incoming and outgoing text messages are fully encrypted,” he said. The company also complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to prevent disclosure of sensitive patient health information without the patient’s consent or knowledge.

“We have a single tenant architecture. So if a compromise does occur, then again, the compromise will only happen to one customer — not the hundreds of customers that we have,” Oberoi said.

Emitrr is not the only provider of business communication automation platforms. Companies like Weave and Podium are in the same space, targeting small businesses.

Oberoi claimed Emitrr has a cost advantage over the competition and can identify many problems that its main competitors in the market fail to solve. “First and foremost, it’s the product and support where we can take customers away from Weave and Podium,” he said.

With the fresh funding, Emitrr plans to deepen the platform to expand its automation offering and solve 15 to 20 problems for small businesses. It also aims to double its launch.

“Pulkit and Anmol bring deep expertise and we look forward to working with them as they grow to build and offer solutions for practicality and real-world use cases,” said Venkatesh Peddi, Managing Director and Partner, Chiratae Ventures, in a statement.

Prior to the new round, Emitrr had raised approximately $495,000 from Venture Highway, Axilor Ventures and some angel investors.

“Small and local businesses like your local dentist or salon in the US and around the world face a unique set of challenges, including the lack of or very little digitization of customer-facing workflows,” said Samir Sood, founding partner of Venture Highway. “The ability to maintain high standards of service with little or no human intervention against a backdrop of expensive labor is a key problem waiting to be solved. The founders have unique insights into the industry and a clear vision of how to productize the entire customer-centric journey and improve the customer experience for these companies – Emitrr is building a ‘go-to’ solution,” said Sood. Emitrr raises $4 million to expand its automation offering for local businesses – TechCrunch

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