England stars invest in Sixes social cricket ahead of US expansion
Investment group 4CAST, founded by Stokes, Broad and Archer, will provide funding to help expand Sixes, a food and beverage location with shot nets and bowling machines where customers can test their batting skills.
“We are pleased to announce our partnership with Sixes,” said Broad. “As one of our first investments, we believe Sixes is a fantastic concept that will bring new experiences and innovation to the sport of cricket while also attracting new people to the sport. We all are.” We are excited to be a part of its growth and development, especially with the US launch in June.”
Sixes, which has seven locations including four in London, is preparing to open its first international venue in Dallas, Texas.
Calum Mackinnon, CEO and co-founder of Sixes, who also founded London restaurant Mac & Wild, said: “One of our founding beliefs at Sixes is that sport and hospitality have an unmatched ability to unite and connect people for good and good times to share with each other.” .
“We look forward to sharing and building this next phase of the Sixes journey with 4CAST and their athletes.”
As part of the partnership, Sixes will also launch the “4CAST Bowling Assault,” which will allow customers to compete against balls modeled after those used by Broad and Archer.
https://www.standard.co.uk/business/england-stars-sixes-social-cricket-us-expansion-stuart-broad-ben-stokes-jofra-archer-b1086107.html England stars invest in Sixes social cricket ahead of US expansion
