ESPN Plus price is increasing from $6.99 per month to $9.99

ESPN is increasing the price of its standalone streaming service ESPN Plus from $6.99 per month to $9.99 per month, a nearly 43 percent increase, starting Aug. 23, as previously reported by Sports business journal. The price of the annual plan also increases from $69.99 to $99.99.

However, if you get your streaming ESPN service as part of the Disney bundle that packages Disney Plus, ESPN Plus, and ad-supported Hulu for $13.99 per month (including no-ad Hulu price is $19.99 per month), will it remain at the same price as before. The service’s website and support pages have not yet been updated to reflect the increase, but a statement from Disney spokesman Paul Melvin indicates that subscribers will be notified next week.

The price change reflects that access isn’t as cheap as it once seemed, even as switching between services and packages becomes more flexible as we move beyond the traditional bundle of cables. ESPN Plus has already increased its price (twice) in the past year, and now there’s an even steeper increase. ESPN notes that content deals it has signed are increasingly including ESPN Plus components, along with access to editorial content on its site given to subscribers.

However, if your dream is unlimited access to standalone sports streaming, then it’s both closer than ever and also much further away, as Disney’s pricing encourages grabbing the package – even if you don’t really want to. ESPN Plus price is increasing from $6.99 per month to $9.99

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