exports: Global branding push for 400 items to boost exports

Around 400 products including Banarasi Zardozi, Gir Kesar Mango, Firozabad Glass, Kancheepuram Silk, Kangra Paintings and Araku Valley Arabica Coffee are set to receive a global branding push as India seeks to promote them worldwide to boost its exports.

The Department for the Promotion of Industry and Domestic Trade (DPIIT) plans road shows, car shows, product demonstrations and free product trials for products labeled with Geographical Indications (GI) as part of the plan

“This is part of a larger plan to explore the export potential of GI products,” a government official told ET.

As of July, 420 products have received GI registration, of which about 150 GI-marked products are agricultural and food products and nearly 240 are handicrafts and handlooms.

The DPIIT wants to promote these in a targeted manner and a comprehensive plan based on the model of the one-district-one-product program is being drawn up to urgently support their exports.

The celebration of GI Day, GI Fair and a GI awareness campaign are also being discussed to develop a premium brand for Indian GI products and promote them as niche items whose reputation is linked to the geographic region to which you belong.

India has exported Naga Mircha (King Chilli) from Nagaland, Black Rice from Manipur and Assam Lemon to Britain, three GI varieties of Mango (Fazli, Khirsapati and Laxman Bhog) from West Bengal and one GI variety of Mango (Zardalu) from Bihar to Bahrain and Qatar.

DPIIT plans to bring in professional agencies for the GIs of India program and onboard brand ambassadors and influencers from celebrities and renowned figures.

https://economictimes.indiatimes.com/news/economy/foreign-trade/global-branding-push-for-400-items-to-boost-exports/articleshow/94901861.cms exports: Global branding push for 400 items to boost exports

Russell Falcon

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