Firmdale hotels are cashing in on the tourism wave, generating record revenues as prices rise

This resulted in Firmdale’s turnover almost doubling to £192.6m, significantly surpassing its pre-pandemic peak of £169.8m in 2019. In contrast, costs rose just 49% to £165m last year and after interest payments, Firmdale left with a net profit of £13.4m, against a loss of £11.4m in 2022.

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