Entertainment

Gayle could be more than a one-hit wonder

She’s only 17, but Pop’s newest hope, Gayle, has had years of live shows under her belt. The Dallas-born, Nashville-based singer and musician has performed at “random bars, malls, rodeos, markets, basketball games and a gathering of sheep vendors.” That’s what she said. By the age of 10, she was playing 90 shows in six months.

This wealth of experience stood her in good stead on the last night of her first headlining tour at London’s Omeara. It’s not often that an artist responsible for a massive global hit plays in such a small venue, but Gayle’s 2021 single Abcdefu shot her up several rungs on the ladder when it officially became the biggest song the world and topped the charts in the UK and a dozen other countries and racking up the numbers on TikTok and Spotify (where it has been streamed over 675 million times). It was even somewhat inexplicably covered by Rick Astley.

The Wikipedia page for abcdefu is longer than Gayle’s own page – for now. But her sudden success has led to accusations that she’s an “industrial plant”: a fledgling artist backed by major labels from the start, prompting suspicions of inauthenticity, often from those with little understanding of how music marketing works.

She was signed by Atlantic after being spotted by former American Idol judge Kara DioGuardi at an open mic event in Nashville in late 2018. The story goes that Abcdefu came about after Gayle uploaded a TikTok video asking followers for song ideas, and a viewer – who was later confirmed to be Atlantic’s marketing manager – suggested the alphabet. “I know exactly what part my label had in releasing Abcdefu,” Gayle said, “but none of this would happen if people didn’t like the song.” She’s not wrong — successful marketing stunt or not, that Song wouldn’t have been successful if he wasn’t good.

Abcdefu’s palatable pop-punk and driving, cheeky kitsch chorus proved catnip for a youthful crowd, which might explain why Omeara was only two-thirds full despite being sold out and at odds with the venue’s 18+ policy to the average age of Gayle’s fan base. “This song pokes fun at the way people make fun of my generation,” she introduced the second track Ez, taken from her recent debut EP A Study of the Human Experience Volume One, the one Delivered a series of teenage lessons with boastful choruses and self-assured refrains. negative texts. Gayle originally wanted to be a decent country singer: now she writes songs called “Ur just horny”.

https://www.telegraph.co.uk/music/what-to-listen-to/gayle-one-hit-wonder/ Gayle could be more than a one-hit wonder

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