Georgia May Jagger and Son Heung-min star in new Burberry pictures
Model Georgia May Jagger and Tottenham Hotspur footballer Son Heung-min star in the latest campaign images for heritage fashion brand Burberry.
Jagger – daughter of Rolling Stones singer Mick Jagger and model Jerry Hall – appears in a black and white photo wearing one of Burberry’s classic pieces: a trench coat.
South Korean footballer Son sits in the back of a London bus wearing a simple black jacket and shirt with Burberry’s signature Nova Check print.
First announced as the brand’s ambassador in June 2022, Son is part of a growing trend for fashion houses to work with footballers. Last year, Manchester City player Jack Grealish was announced as the new face of Gucci, and Paris Saint-Germain player Kylian Mbappe has been working with Dior since 2021.
Jagger and Son are accompanied in the campaign – shot by film director Tyrone Lebon – by images of a corgi and a rosebush.
It’s part of Creative Director Daniel Lee’s new tenure at the British brand.
Bradford-born Lee took over from Italian designer Riccardo Tisci last September and presented his debut collection at London Fashion Week in February.
The clothing was a departure from the sexy designs Tisci favored, with Lee showcasing a grungier, more punk-inspired aesthetic.
The new images are part of an ongoing campaign that Lee debuted in early February, just ahead of showing the Fall/Winter 2023 collection.
Celebrity faces in the campaign included English footballer Raheem Sterling, Mercury Prize-winning musician Skepta and English actress Vanessa Redgrave.
The new Jagger and Son images are billed as “a continuation of Daniel Lee’s creative expression of Burberry.”
Throughout the ad – and the accompanying video – there is an emphasis on classic British iconography.
London landmarks like Westminster’s Big Ben clock tower and Tower Bridge are also present, and the addition of a corgi and roses add to the British flair.
https://www.independent.co.uk/life-style/fashion/son-heungmin-burberry-vanessa-redgrave-raheem-sterling-mick-jagger-b2301277.html Georgia May Jagger and Son Heung-min star in new Burberry pictures