Get free chicken for a year with the New Island Black Card

The card can be used in Iceland to buy 215 own brand and partner frozen chicken products such as My Protein and TGIF Chicken.

The supermarket is hiding five of the cards in stores across the country to celebrate moms with its new VIC (Very Important Chicks) card.

Anyone who finds a card in an Icelandic shop should show it to an employee who will check the profit.

You can also nominate someone you know for an Iceland VIC card on their Instagram page.

The post reads, “The exclusive card that gives Very Important Chicks free chicken for a year.”
“Do you know anyone who deserves such a privilege? Just like this post and tag your Very Important Chick to nominate them for the win.”
“We’re also hiding a select number of VIC cards in our stores across the country starting next week. Keep your eyes peeled for more.”

The winner of the Instagram page will be randomly selected by Iceland on May 23rd.

Samuel Robbins-Wells from Iceland said: “Unlike other brands, our VIC card is designed specifically for mothers.

“We wanted to give something back to the VICs who come to our stores for their weekly groceries.

“As we are home to many great partnerships and exclusives, all shoppers who visit us in store and online can make the most of what we offer and choose from our diverse range of frozen products something the whole family can enjoy.”