Glambook’s $2.5 million seed deck – TechCrunch

There are around 250,000 hair and beauty professionals working across the UK and Glambook wants to be the sharing economy platform that takes care of them.

The company recently raised $2.5 million at a $12 million valuation, and I managed to persuade them to let me share their pitch deck with you to see how Company has told its story for its investors.

We’re looking for more unique tear-off pitch decks. So if you want to submit your own, here’s how to do it.

slides in this deck

Glambook upped their investment with a 19-slide deck, and they agreed to share it with us in full:

  1. title slide
  2. problem slide
  3. Unresolved for a Good Reason – Opportunity Slide
  4. solution slide
  5. Value Proposition Slide
  6. “People love our product” – product validation slide
  7. market slide
  8. Addressable market slide
  9. traction slide
  10. “Why Now” – timing slide
  11. positioning slide
  12. Business model slide
  13. Go-to-market slide
  14. road map foil
  15. Social Impact slide.
  16. team slide
  17. “Here’s Our Story” – the “Why Us” slide
  18. summary slide
  19. contact foil

three things to love

For a young company, Glambook has a lot to offer – it has significant traction and operates in an interesting market. The biggest challenge the company faces is convincing investors that this is a market that actually calls for a technological transformation. And it does a damn good job.

Here are three things that work particularly well:


traction slide

[Slide 9] Traction: When you’ve got it, giggle all the way to the bank. photo credit: Glam book

Is your team terrible? Is your product junk? Is your market niche? I’m not saying any of these things apply to Glambook, but in general it doesn’t matter if you have traction.

Almost every question can be answered: “Maybe it’s stupid, but look at the numbers. It works!” It really begs the question of why it works and if you can keep it working at scale.

For a relatively small round of $2.5 million, having 20,000 customers in 38 countries is impressive. (Though I also note that the key traction metrics — how sticky is it? how many orders are being facilitated? how much revenue is being generated? — are missing.)

The story Glambook is selling here is, “Things are changing, and we’re right where it is,” which is the perfect spot for an early-stage startup.

More importantly, to say that subscription sales are occurring without providing monthly or yearly recurring sales numbers isn’t great storytelling. I’m impressed with the number of countries and number of professionals on this slide, but I’d also like to know the number of customers and the value of the subscriptions. Not including these numbers immediately makes me suspicious.

However, these are incidental. The company shows real, measurable, important numbers. The bottom line here is that if your company has these, display them with pride. Why? VCs invest in inherently risky companies. Every traction – and every advance – goes a long way towards showing that the deal is at least partially risk-free.

As I mentioned earlier, if you have traction, do it some right, and that some can probably be developed into a good company one way or another.

A rising tide


[Slide 10] A rising tide lifts all boats. Photo credit: glam book

Glambook uses this slide to tell the story of an evolving market. In 2019, 54% of barbers and barbers were self-employed, and by 2020 it was 60%.

I would have liked to have had a chart that takes this data further back in time for a longer period of time so I can see more of a trend, but there is no doubt something powerful is happening in this market. The story Glambook is selling here is, “Things change, and we’re right there as they do,” which is the perfect spot for an early-stage startup.

If you can tie macroeconomics and major societal change into your pitch and show how it benefits you, you might have a winner.

This slide is titled Why Now, but I think it goes hand-in-hand with another slide titled Unsolved for a Reason. I’ll talk more about that later, but suffice it to say that with this deck, the company is signaling some of its biggest challenges without providing a 100% satisfying answer.

“This market is bigger than you think”

A huge market opportunity

[Slide 7] A huge opportunity. Photo credit: glam book

As a VC, you will often be proposed to companies in industries and markets that you are not as familiar with. In this case, I had to put up with it for a moment.

Beauticians, hairdressers and barbers – is this really a market big enough to build a business empire? Great Britain has approximately 67 million inhabitants. So if those numbers are correct, there are about 1,400 people per hair and beauty store. This should mean that around 4% of the UK population work as beauticians, hairdressers and barbers.

Just as a gut test, that sounds a bit high to me, but a quick Google search leads to the article the company cites on this slide, which seems to corroborate those numbers. This is exciting, not least because some research does not identify a clear market leader in this area either. Could Glambook become this market leader?

The tone here is a bit unfocused: Glambook is a Berlin-based company that uses a lot of UK stats while saying they have customers in 38 countries (I’ll get to that in a moment). The important part of this particular slide shows that there is a huge market ripe for disruption.

As an investor, that’s exactly what makes me lean forward and pay extra attention.

In the rest of this teardown, we’ll take a look at three things Glambook could have improved or done differently, along with its full-pitch deck! Glambook’s $2.5 million seed deck – TechCrunch

Snopx is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.

Related Articles

Back to top button