‘Heat pumps are the new Betamax – I’m sticking with gas’

Just one in five households thought a heat pump was affordable, said Shakespeare Martineau, while just 24 percent felt they had a good understanding of what heat pump “community energy” is.

Anna McKay, 65, said she wanted to install a heat pump in her Suffolk cottage to save the planet but couldn’t justify the cost.

“I have a 17th-century cottage with the best possible insulation rating,” she said. “The pipes and radiators were fine and did not need to be replaced, but a heat pump would still have cost me £17,000 – many times more than a new £2,500 boiler.”

Shakespeare Martineau’s Sushma Maharaj said more needs to be done to raise awareness of community energy. “The Chancellor’s announcement that VAT on energy-saving technology will be abolished is a step in the right direction, but will nevertheless provide financial relief for the average household,” she added.

“Consumers are already battling the rising cost of living. There must be other incentives – such as additional grants, interest-free loans, reduced municipal taxes – to spend large sums on new technologies.” ‘Heat pumps are the new Betamax – I’m sticking with gas’

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