If you’ve ever seen it in traffic, you have to admit that it really catches your eye. But that’s what a 27-foot sausage in a bun should do, right? Well, that’s the strategy behind the Oscar Meyer Wienermobil, a marketing tool the company uses to promote its meat products through appearances at local grocery stores and stores across the country.
The Wienermobile last visited Acadiana on Mother’s Day weekend. I know what mother wouldn’t appreciate seeing a sausage that would be over two stories tall if you stood it on one end? But we digress, that was then and that is now and the iconic meat wagon will be rolling into multiple communities in southern Louisiana this weekend.
Processed meat fans may have caught a glimpse of the Wienermobile in Mamou and Oakdale yesterday, today the giant Frankfurter is making a stop in Bunkie. If you want to come out for a photo you can do so at the Lyon Market on Chevy Lane between 10am and 3pm.
On Saturday between 10am and 1am Wienermobile visits Kaplan with a stop at the Lyon Market on East First Street. The legendary automobile will then travel down the road to Jennings, stopping at Lyons Market in North Cutting later in the afternoon.
If you’re wondering, Oscar Meyer has been promoting his products with the Wienermobile since 1936. The company ditched the vehicle for a brief period in the 1960s and ’70s, but in 1986 the giant rolling sausage returned to the streets for its 50th anniversary.
The Giant Hot Dog’s drivers are specially trained and yes, it is possible to “shotbun” as a passenger in the vehicle, but this task is usually performed by the “other driver” on duty. Yes, the Oscar Meyer Wienermobil always travels with at least two operators known as “Hotdoggers”.
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