Hulu is turning Spotify’s most popular playlist into a new docuseries, ‘RapCaviar Presents’ – TechCrunch

Spotify’s hip-hop playlist, RapCaviar, is now becoming a new documentary series on Hulu. According to Spotify, the eight-part documentary series RapCaviar Presents aims to address “today’s most provocative issues” through stories from top hip-hop artists such as Tyler the Creator, Jack Harlow, Megan Thee Stallion, Doja Cat, Saweetie and Roddy Ricch .

The show will premiere on Hulu later this year, but an exact start date hasn’t been offered.

The playlist and accompanying podcast are being touted for launching the careers of artists like Migos, Lil Uzi Vert and Kyle. When a track is featured on RapCaviar, it can garner millions of streams, which is great for up-and-coming hip-hop artists looking to get record label attention.

Partnering with streaming giant Hulu is a strategic move for Spotify as music documentaries featuring Hulu’s Look at Me: XXXTentacion, released in May, as well as Hulu’s Machine Gun Kelly’s Life in Pink and Untrapped: The Story of Lil Baby” will be released on Amazon Prime Video in August.

The podcast-to-stream docuseries pipeline has also grown over the past year, with Hulu’s podcast show The Dropout, Apple TV+’s WeCrashed, and NBC’s The Thing About Pam streaming on Hulu and Peacock proven profitable.

There’s even a fictional series coming to Netflix via Spotify. The Playlist will be based around the origins of the music streaming service and will debut later this year. Spotify partnered with Netflix earlier this month to release a personalized Stranger Things playlist for Season 4 Volume 2.

RapCaviar Presents will be produced by Karam Gill, who will also serve as creative director; Steve Rivo, who will also be the series’ showrunner; Carl Chery and Liz Gateley, who oversee the show’s creative department for Spotify; and Eli Holzman and Aaron Saidman of The Intellectual Property Corporation (IPC), part of Sony Pictures Television.

Farah X, Karam Gill, Keith McQuirter, Mandon Lovett and Peter J. Scalettar are the episodic directors. Av Accius and Marcus A. Clarke will serve as co-executive producers.

Created by Tuma Basa, Spotify’s global head of hip-hop programming, the RapCaviar playlist has an audience of more than 14 million people, according to the company.

In other Spotify-related news, the company acquired the Wordle-inspired music guessing game Heardle earlier this week.

https://techcrunch.com/2022/07/15/hulu-is-turning-spotifys-most-popular-playlist-into-a-new-docuseries-rapcaviar-presents/ Hulu is turning Spotify’s most popular playlist into a new docuseries, ‘RapCaviar Presents’ – TechCrunch

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