Justin Moore On Why Shows Like The CMA Awards Are Losing Viewers: “They Don’t Put Country Acts On These Shows”

It is CMA Awards Week back here in Nashville.

That means that along with all the bachelorette parties that flock to Music City, the city is also flooded with celebrities from just about every genre imaginable to attend “Country Music’s Biggest Night.”

From actors and actresses to soccer players and basketball players, the CMA Awards have already announced a variety of presenters and special guests from outside the country music world.

Now everyone knows what motivates her to invite the likes of Jessica Chastain, Mookie Betts and even Luke Bryan’s co-host Peyton Manning to the CMA Awards. Organizers clearly think they’re “broadening the genre” and will be able to get non-country fans to check out the awards show.

which is bullshit.

They’ve been playing the same game for years. And year after year, they’ve seen their ratings go down and hit one Record low during a ceremony in 2021 with presenters and guests like Katy Perry, Kurt Warner and Susan Sarandon.

We’ve been saying for years that these awards shows wouldn’t lose viewers if they only included true country artists.

and Justin Moore is an artist who hasn’t shyed away from addressing her either.

Justin has 11 number one singles and two albums that have gone platinum and one went gold.

And how many times has he been invited to the CMA Awards?


During a recent appearance on our podcast, Justin discussed the issue with these awards shows:

“As more and more people get a say in how these productions go and they get further away from country music, it’s like, ‘Oh, we gotta catch the ratings of so and so. We need an actress, we need a model, we need a football player…

Country fans want to see country musicians. And I don’t care if it’s pop country, rock country, rap country or whatever. They only want to see country artists. That’s why they turn on these shows. And the fact that they don’t put country acts on these shows is why their ratings are flopping.”

He’s exactly right.

Heck, Zach Bryan is one of the biggest names in country music right now. He’s selling out festivals, doing absolutely insane numbers on streaming, and is basically putting out new songs every week at this point. But the CMA Awards think they’ll get more viewers by inviting Mookie Betts to the awards show than Zach Bryan? It’s complete ass backwards.

READ MORE: CMA Awards 2016: Alan Jackson leaves the house in the middle of a Beyoncé performance

Justin added:

“They think it’s growing the format and it’s not. It holds it back.”

This isn’t the first time Justin has attended these awards shows either. During an episode of his podcast in April, Justin said tore into the ACM Awards (who had to switch from CBS to streaming on Amazon Prime after ratings got so low) for forgetting their audience and chasing new viewers at the expense of their real fans:

“They thought, ‘Hey, we need to get ratings, and these dupes can’t get us ratings.’

And what they don’t know is complete nonsense.

All they did was people’s tastes. They went away from country artists, into more pop artists, actors, celebrities, etc. And as they kept their balance, they became more and more unbalanced, and the ratings went down, down, down, down, down, down to the point where [CBS] loses so much money that they just drop it completely.

They tried to be cute with it and thought, “We know what we’re doing. People want to see that.’

No, country fans want to see crazy country artists. That’s what they want to see. So they shot themselves in the foot…

That’s why you lost all your ratings: Because you forgot about the transit states.”

He’s spot on. The industry as a whole has taken its fans for granted, and the awards shows believe they can return to their “glory days” by not going back to what worked before, but by serving fans outside of the genre at the expense of the artists address like Justin who deserve to be there.

So once again we’ll gear up for a star-studded affair billed as “Country Music’s Biggest Night,” but instead of giving some of the genre’s biggest names a platform, we’ll get Peyton Manning jokes and gigs by Jessica Chastain and the cast of Yellowstone.

And if their ratings drop again, we’ll be back here a year from now, talking about the next generation of celebrities that organizers trotted out in a backward attempt to attract new viewers, without realizing that this was the solution to their problem . He’s not in Hollywood or a football stadium, but he’s topping streaming charts and sold-out festivals.

Watch our entire episode with Justin Moore:

https://www.whiskeyriff.com/2022/11/08/justin-moore-on-why-shows-like-the-cma-awards-are-losing-viewers-they-dont-put-country-acts-on-these-shows/ Justin Moore On Why Shows Like The CMA Awards Are Losing Viewers: “They Don’t Put Country Acts On These Shows”


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