Aiming to democratize wine, Lidl invites guests to plunge into complete darkness and take part in a series of brand new blind tastings, carefully curated and hosted by Richard Bampfield, Lidl’s Master of Wine.
Chateaux Noir’s return will be bigger and better in 2023 and follows new research that shows more than a quarter still believe premium labels are of better quality and are willing to pay above expectations when entertaining.
With a jam-packed new tasting program, guests at Chateaux Noir first enter a never-before-seen “palate cleansing tunnel” before entering a darkened tasting room where they are served by waiters wearing night vision goggles.
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They are then invited to try out a selection of them Lidl Some of them were tried directly at major brand competitors before being ceremoniously unveiled in the final room. Best of all, for just £5 per ticket, visitors get a selection of top drinks.
“If you love it, then that’s all that matters.”
Lidl British wine master Richard Bampfield said: “At Chateaux Noir we don’t just want to challenge prejudices affordable wine and prove to customers that great taste is not determined by premium brand prices, but rather by opening people’s minds and challenging what they already think they know about wine.
“This Christmas, Chateaux Noir is encouraging its shoppers to break the rules and start experimenting – ultimately there is no ‘right’ or ‘wrong’ way to drink wine – if you love it then that’s all that matters. “
Chateaux Noir will begin its residency at Leake Street Waterloo, London on Friday 10th and Saturday 11th November before traveling to Argyle Street Arches, Glasgow on November 17th and 18th, with the final stop being the West Bay Tasting Tour at Titanic Ends Hotel, Liverpool on November 24th and 25th.
Tickets cost just £5 plus a booking fee of £1.13 per person. All proceeds benefit the NSPCC – available at: Guests must be aged 18 or over to attend.