It seems Microsoft could be gearing up to launch the Surface Studio 3 all-in-one PC at an October 2022 event.
When invitations for the event, which will take place on October 12, 2022, began to land, much of the focus was on the possibility of seeing the Surface Pro 9 or the Surface Laptop 5. However, as Windows Latest points out (opens in new tab)we may see more niche products from Microsoft, including a possible Surface Studio 3.
This rumor stems from a recently released document from the United States Federal Communications Commission (FCC) in which Microsoft describes a “desktop computer” that may have Surface branding. While other information is few and far between, it’s currently believed that this could hint at the existence of the Surface Studio 3.
Analysis: Can Microsoft Really Take on Apple?
Microsoft’s Surface Studio range are all-in-one desktop PCs that integrate computer components into one display, making them a practical and space-saving alternative to traditional desktop computers.
Arguably the most well-known all-in-one computer is the Apple iMac, and Microsoft clearly wanted its Surface Studio devices to topple Apple’s dominance in that market. Despite a decent critical reception (our Surface Studio 2 review is particularly enthusiastic), the Surface Studio range failed to impress consumers. The high price compared to the competitors certainly did not help.
Microsoft hasn’t released a successor since the Surface Studio 2 launched in 2018. Meanwhile, Apple has released several new iMacs, including a new 24-inch iMac with an attractive and colorful new design.
So when Microsoft prepares a new Surface Studio 3, it has a lot of catching up to do. We want to see cutting-edge components, but without an astronomical price tag. While the Surface Studio has always been aimed at creative professionals, the Surface Studio will never take off if Apple undersells it with the more popular iMac. Hopefully we’ll find more on October 12th.
https://www.techradar.com/news/microsoft-could-be-taking-aim-at-apples-imac-with-the-surface-studio-3 Microsoft could be taking aim at Apple’s iMac with the Surface Studio 3