Netflix announces first live sporting event: a celebrity golf tournament

Netflix announces his new series The Netflix Cup as the “first live sporting event ever”, which initially sounds like a kind of withdrawal from the streamer’s promise of the end of 2022 It would not add sports packages to its offering. But if you look a little closer, this is more of a celebrity golf Tournament – ​​with teams selected from Netflixs own Sports Documentary series Formula 1: Drive to Survive And Full of momentum.

Here is a teaser for the streaming event:

The Netflix Cup | Netflix’s first live sporting event | Official teaser | Netflix

The tournament will take place Nov. 14 at Wynn Golf Club on the Las Vegas Strip; It is a tie-in to the Formula 1 Las Vegas Grand Prix, which starts on November 16th. The teams in which athletes from Formula 1: Drive to Survive (currently filming the sixth season) and Full of momentum (Filming for the second time) includes: Formula 1 drivers Alex Albon (Williams Racing), Pierre Gasly (BWT Alpine F1 Team), Lando Norris (McLaren Racing) and Carlos Sainz (Scuderia Ferrari); and PGA Tour golfers Rickie Fowler, Max Homa, Collin Morikawa and Justin Thomas.

A Netflix press release states: “In a battle of wheels and iron, four pairs consisting of a Formula 1 driver and a PGA Tour professional will compete in an eight-hole match, with the top two teams up to advance to the final hole, which is where they will play. “We are fighting for the chance to win the first Netflix Cup title.”

The fact that this is Netflix’s first live sporting event is sort of the buried reason in all of this; There is no information about whether the streamer plans to do this The Netflix Cup as a launching pad for more programming like this, but it seems like the streamer is looking for new ways to promote its ever-growing, Netflix-specific sports programming. In addition to existing documentary series such as the racing and golf shows featured here, additional shows are in the works the fastest sprinters in the worldthe football stars of the US Women’s National TeamA NASCAR-centric seriesand more.

While this event includes sporting events, sports stars, and a live stream, it’s still a far cry from the extremely expensive and lucrative programming that networks like ESPN have specialized in for years. Don’t expect to see Monday Night Football on Netflix anytime soon.

The Netflix Cup Live streams on Netflix starting Tuesday, November 14th at 3:00 pm PT. Hopefully, Netflix has now solved the plagued problems with live streaming There is a lot of ridicule Love is blind Reunion special earlier this year.

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