Nothing shows off new earbuds at Fashion Week, but I need more than catwalk looks

What do you do if you’re a forward-thinking young tech company looking to change the image of the “one plus half”? At London Fashion Week, you flirtatiously present your new earbuds and divulge exactly no new information about them – no, not even a hint of information. Nothing.

Founder Carl Pei has never downplayed a particular path when it comes to Nothing, and this latest fashion stunt is no exception. Nothing products were on display during designer Chet Lo’s SS23 runway show (part of this year’s London Fashion Week), including the unreleased earbud case and the Nothing Phone 1 – with its eye-catching lights shining from the stretchy, translucent case, in which it was stuffed.

https://www.techradar.com/news/nothing-shows-off-new-earbuds-at-fashion-week-but-i-need-more-than-catwalk-looks Nothing shows off new earbuds at Fashion Week, but I need more than catwalk looks

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