The deal was supposed to run until the summer, but it looks like it won’t be. (Image: Microsoft)
Before the FTC lawsuit in August, Google and Nvidia said they shared their own issues with a Microsoft-owned Activision.
While Sony cried out its disappointment at Microsoft’s efforts to buy Activision Blizzard and its franchises, most companies have kept their wits about them.
There are exceptions like EA, which believes its Battlefield series would benefit from an Xbox-only Call of Duty, and Take-Two, with its CEO, who believes the acquisition will benefit the entire industry. According to leaked documents from the Brazilian investigation into the acquisition, most other publishers just don’t care and portray Sony very much as an outlier.
But it’s now believed that Google and Nvidia have issues with Microsoft’s plans, even sharing them with the Federal Trade Commission (FTC).
In contrast, Sony argues that while Microsoft owns Activision, it would offer an unfair advantage in the console space. Google and Nvidia apparently believe the same can be said in the mobile gaming, cloud gaming, and subscription markets.
The FTC already has strong reservations about this deal. In fact, it filed a secret lawsuit to prevent it, calling it anti-competitive.
People familiar with the matter have shared this information with Bloomberg, requesting that they remain anonymous due to the confidentiality of the process.
Interestingly, while Nvidia stressed the importance of equal access to games, it wasn’t always opposed to Microsoft’s deal.
Nvidia uses its own streaming service called GeForce Now instead of making graphics cards.
Microsoft could ban Activision titles for its Xbox Game Pass, a worry about the deal. So games like Call Of Duty cannot be available on GeForce Now or any other service of this type.
In a previous report, Microsoft offered to offer Call Of Duty advertising on PlayStation Plus as part of a series of concessions to push through this deal. Even if the offer were made by itself, there is no indication that it would or would have made similar offers elsewhere.
Stadia existed about three years ago (Image: Google).
Google’s efforts to disrupt cloud-based and subscription markets have failed. Google Stadia will shut down next week on January 18th.
However, the Google Play Store is for Android and Microsoft is making its own mobile store for Xbox, which the agency admittedly also saw as a threat from a Microsoft storefront with exclusive access to Activision games.
Microsoft even said in those filings, “However, the consumer shift from the Google Play Store and iPhone to mobile will require a significant change in consumer behavior.” Microsoft hopes that when gaming offers good and popular content, gamers will be more inclined to try something new .
The Xbox has also claimed that the focus of the purchase isn’t on Call of Duty, but on the development of their mobile offerings.
What will most likely happen is that the deal will still go through with several concessions like the PS Plus deal mentioned. Microsoft is eagerly pursuing its promise to be as generous as possible in bringing Call Of Duty to Nintendo Switch.
The deal was scheduled to close in the summer of 2023. If this litigation goes on for years, there’s a chance that Microsoft and/or Activision will decide all the money spent and abandon the deal altogether.
Is it worth it at this point? (Image: Activision)
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https://game-news24.com/2023/01/13/nvidia-google-and-microsofts-activision-blizzard-buyout-says-new-report/ Nvidia, Google and Microsoft’s Activision Blizzard buyout says new report