PokerStars Renews Red Bull Racing Deal, Exclusive F1 Content

PokerStars and Oracle Red Bull Racing are teaming up for another year, meaning fans of both sports will have access to even more collaborations, content and competition.

PokerStars and Red Bull Racing have renewed their partnership to bring even more exclusive content and competitions to Formula 1 fans in 2023. (Image: PokerStars)

The two companies joined forces for the first time for the 2022 Formula 1 season. This led to a host of new promotions including Red Spade Passes and exclusive F1 experiences.

Christian Hoerner, Oracle Red Bull RacingThe team principal and CEO of , said that extending the partnership is a natural step as PokerStars’ commitment to “entertainment and innovation” aligns with his company’s values.

Experience racing with PokerStars F1 experiences

The full list of ideas and innovations is yet to be announced, but we know PokerStars will be offering unique promotions throughout the season. Topping the bill will be another range of race day experience packages, offering a behind-the-scenes look at Formula 1 events around the world.

The March 6th PokerStars press release also details a new Embrace the Race promotion. Customers can join any F1 race by taking part in a variety of promotions and competitions including Chicane Cash Drops, Spin & Go races, odds boosts and casino weekend races.

Red Spade Passes will return this season as well. Each pass entitles the holder to a money-can’t-buy experience at Grand Prix events around the world.

All of these promotions will be supported by a series of ‘never-before-seen’ content on the PokerStars YouTube channel. From footage of warm-up sessions to backstage race day highlights, Formula 1 fans have more ways to enjoy their favorite sport.

The partnership with Red Bull Racing will take F1 content to a new level

PokerStars and Red Bull Racing celebrated their first year together with a special charity event in December. During the event, Rebecca McAdam Willetts, director of partnerships, PR and consumer engagement at Flutter, said fans were “overwhelmed” by their experience in 2022.

Announcing the second year of the collaboration, McAdam Willetts promised “more rewards, content and epic experiences” this season. One way PokerStars and Red Bull Racing will take their partnership to the “next level” is through a variety of promos around it Las Vegas Grand Prix.

The details are being kept under wraps for the time being. However, CardsChat found out during the December charity event that a number of special events will be held before and during the first Vegas Grand Prix.

For McAdam Willetts, these innovations ensure PokerStars continues to provide “best-in-class entertainment” for poker and racing fans.

Written by

Daniel Schmidt

Dan Smyth is a fellow in the poker media who politely reminds CardsChat readers that poker is played all over the world, not just in America.