Premier League kit names and numbers redesigned for 2023-24

Every player in the Premier League will have brand new names and numbers on their shirts from the start of the 2023/24 season after the font was redesigned for only the fourth time in the league’s 31-year history.

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The Premier League has unveiled the revised lettering, created in collaboration with US-based materials, manufacturing and branding specialists Avery Dennison, who have been on board as the league’s official supplier since 2019.

First off, the base dimensions of the Premier League font have been adjusted, with the height of the numbers increasing by nearly 10% to 25 centimeters (9.8 inches), while the negative characters for each digit are also larger and more prominent. This is to maximize visibility while worn on the pitch for everyone watching in the stadium and on TV. The league’s trademark ‘zig zag’ graphic motif has also been subtly incorporated into the numbers as a visual flourish.

The Premier League sleeve badge has also been updated from the rounded circular design used this season to a simpler standalone iteration of the signature lion’s head. In addition, there will be a gold version of the logo that will be applied to the 2022-23 champions’ kits.

The visual clarity of the new numbers was tested by Premier League commentators Martin Tyler, Jim Proudfoot and Joe Speight, all featured in a 12-minute promo documentary that’s great for any lover of classic football kits or the new font design process .

Stationed atop the Community Stadium gantry, the trio of commentators were asked to provide feedback on a range of color contrasts, both live in the ground and via match footage displayed on their monitors, to identify the clearest combinations.

Premier League Chief Commercial Officer Will Brass said: “The names and numbers have become part of the fabric of the Premier League. For fans, having a favorite player’s name and number, their own name or even a personal message helps bring them closer to the competition and their favorite clubs.”

All names, numbers and sleeve badges are made at Avery Dennison’s factory in western Norway, which runs on renewable energy from a nearby glacier and uses high-tech robotic production techniques to keep material waste to an absolute minimum.

So the new Premier League lettering is basically just as green as it is bright yellow, red and blue.