Salesforce unveils its ‘biggest innovation in 20 years’

Salesforce has detailed what it calls the “greatest innovation” introduced to its CRM and sales enablement platform in the past two decades.

The new addition, Salesforce Genie, is a service designed to unify customer data, typically stored across different channels and applications, into a single, multi-purpose profile.

At Dreamforce 2022, Salesforce stated its goal is to help customers deliver a personalized experience to their customers, informed by the most complete and up-to-date information on past interactions.

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https://www.techradar.com/news/salesforce-unveils-its-biggest-innovation-in-twenty-years Salesforce unveils its ‘biggest innovation in 20 years’

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