Shock when Lurpak is security tagged at the Shiney Row Co-op

The member of the public, who was shopping at the Co-Op in Shiney Row, Tyne and Wear, at the time of the incident, described the measure as “extreme” but was clear about the lengths stores must go to in order to sell their products to back up.

This action taken by the Co-op is not the first example of safety-labelled food in the North East.

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Earlier this year, shoppers noticed cheese blocks, beef and Aptamil baby, toddler and follow-on milk from ASDA, Aldi and Morrisons had been given safety labels.

On this Shiney Row occasion, the buyer said: “I just couldn’t believe it! But I guess it’s a sign of how expensive it is, and the store employee said they were just stolen repeatedly.”

“It seems a bit extreme to have it in a box – but if that’s what it takes.”

“They have to do the same thing with beef steaks, it’s crazy.”

In response to the safety labeling of products, Co-op said it was not a nationwide measure.

The Northern Echo: The pack of Lurpak in a security boxThe pack of Lurpak in a safety box (Image: EMPLOYEES)

Meanwhile, some buyers are complaining about the price of the popular brand Lurpak.

Prices ranged from £6 for a 750g tub at Asda to £7.25 for a 750g container at Sainsbury’s, with some describing the price as “ridiculous” and “ridiculous”.

However, Arla, which owns Lurpak, has made it clear that they do not set the price of their products – that is the responsibility of the retailers.

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A spokesperson for the brand said: “We understand that recent food price inflation is hitting many households very hard at the moment.”

“Unfortunately, our farmers are facing a similar situation as the prices of feed, fertilizer and fuel they need for milk production have increased significantly in recent months.”

“Although we do not set prices on the shelves, we work closely with retailers to ensure our farmers receive a fair price for the milk they produce.

“Prices on shelves have had to rise in recent months to ensure our farmers can continue to deliver the products we all enjoy.” Shock when Lurpak is security tagged at the Shiney Row Co-op

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