Sony officially owns Bungie now – TechCrunch

The ink is dry on Sony’s acquisition of Bungie, the gaming company that created sci-fi hits Halo and Destiny.

Both companies announced the news on Twitter on Friday, confirming the $3.6 billion deal closed with no surprises.

While that’s a large sum for a relatively small company, the merger was modest enough to avoid the antitrust scrutiny prompted by Sony rival Microsoft’s planned $69 billion parallel acquisition of Activision Blizzard.

Bungie might not be a sprawling company like Activision Blizzard — which publishes everything from Overwatch and World of Warcraft to the mega-franchise Call of Duty — but it’s still poised to have a big impact on Sony’s roadmap for near-future games.

At Sony, Bungie will remain a standalone games studio, but its expertise will feed into the company’s strategy for PlayStation Studios, the division of Sony Interactive Entertainment dedicated to developing tentpole games that showcase the company’s technological prowess. Sony has big plans to leverage Bungie’s fine-tuned model for a whole range of live service games – online multiplayer games that sell virtual goods and evolve over time, often charging players fixed monthly fees for access or apply special discounts.

In an investor presentation in May this year, Sony Interactive Entertainment CEO Jim Ryan outlined the company’s intention to direct 49% of its PlayStation Studios development budget towards live-service games by the end of 2022. Within three years, Sony plans to launch and maintain twelve of its own live service games.

“The strategic importance of this acquisition is not only to acquire the highly successful Destiny franchise and important new IPs that Bungie is currently developing, but also to bring the expertise and technologies that Bungie has developed in the area of ​​live gaming services to Sony – Group to integrate. Sony CFO Hiroki Totoki said shortly after news of the Bungie acquisition broke.

While the company didn’t specify which titles would get the live service treatment, it’s likely that core PlayStation properties like Horizon Forbidden West, God of War and The Last of Us will be steeped in Bungie’s secret sauce, which Long-term revenue well beyond launch will bring day if Sony plays its cards right.

https://techcrunch.com/2022/07/15/sony-owns-bungie/ Sony officially owns Bungie now – TechCrunch

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