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Spinach.io wants to help agile engineering teams run better online meetings – TechCrunch

During the pandemic, as companies went online, Spinach.io co-founder and CEO Matan Talmi observed that engineering teams had a specific need for online meetings than other teams. Around the same time, he found Zoom releasing Zoom Apps to help developers build meetings-focused applications on the Zoom platform.

He and his co-founders decided to create a meeting tool specifically designed for engineers using agile methods to conduct stand-up meetings online. They wanted to bring some level of automation to the stand-up by integrating Slack, Jira, and other tools that engineers use to track their projects, and last year they started developing the product. Today, the startup announced a $6 million seed, which is a combination of funding it has received since launch in 2021.

“What we were trying to do here is really solve a very specific use case for engineering teams that follow the agile Scrum development process. They have unique meetings and workflows around these development sprints and need specific experiences to really deliver deep value,” Talmi told TechCrunch.

He said while anyone can benefit from organizing meetings with a specific agenda and shared meeting notes, Spinach focuses on the standup meeting that agile engineering teams start each day with. “We started with a very specific type of meeting, namely the Daily Stand Up, which is at the heart of a good development sprint, the Daily Check. This is where teams meet every morning, so we built it as an experience that specifically facilitates these types of meetings and helps you run it on autopilot,” he said.

Because it’s integrated with project management software like Jira, it can pull in yesterday’s goals, today’s goals, and any blockages the team is having that are preventing them from achieving their goals. It also integrates with Slack to move information back and forth in the technical communication channel.

Spinach.io with Scrum notes integrated into the meeting interface.

Photo credit: Spinach.io

Although natively integrated with Zoom, it can be run with other online meeting tools such as Microsoft Teams and Google Meet using the web tool. It also plans to integrate with other project management tools like ClickUp, Asana, and Monday.com, and other service engineering teams tend to use Figma, Notion, and GitHub over time.

The company is also publicly announcing the tool for the first time today, but has been in private beta for some time and has 100 teams working with the tool, including teams at Wix, Fiverr, and Rappi.

He said the engineering standup meeting is the first use case, but he envisions expanding the product to include other engineering meetings over time. The company recently completed a stint with Y Combinator as part of the Winter 2022 cohort.

Talmi says that the experience at YC showed that he was on the right track with this idea. “When we had our early conversation with the founders of Y Combinator, they were really excited about what we’re doing because they sort of had a little taste of what the next generation of companies was going to be like, and pretty much everyone was on the wholeheartedly to create a remote-first company,” he said.

The company currently consists of a team of 9 people and they are hiring. Talmi sees a remote company as an opportunity to build a more diverse team. “Just because we’re a remote company ourselves, we can hire people from different locations. And so you get this diversity much easier than if you are in a market.”

While Talmi agrees with everyone about the mixed economic conditions, he believes his company’s products are suitable for any environment, especially as more companies go remote. “A lot of companies are struggling to get people back into the office, and there’s this tension that a lot of people have been talking about for the past few months… And it’s becoming clear that even with a market downturn, it’s going to be a long time coming. Shift in terminology about how people work and how companies work remotely that’s really becoming kind of a standard.”

Today’s $6 million seed round was led by strategic investor Atlassian with help from Y Combinator, Zoom Ventures, Maven Ventures, Tuesday Capital and Cardumen Capital.

https://techcrunch.com/2022/08/02/spinach-io-wants-to-help-agile-engineering-teams-run-better-online-meetings/ Spinach.io wants to help agile engineering teams run better online meetings – TechCrunch

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