Customers have pointed out the strange spelling mistake on the sports retailer’s stationery sets, which were reportedly sold as “stationery sets”.
A person shopping at the Sports Direct store in St Martins Quarter, Worcester, noticed the error on Monday, October 9.
Social media has since mocked the retail giant’s bosses and suggested they should go back to school themselves over the misstep.
Various social media posts suggest the same spelling mistake is being made at several Sports Direct stores across the country.
Sports Direct made fun of spelling mistakes in the packaging of stationery sets
One user shared images of the stationery sets on social media platform X, formerly known as Twitter, and said: “I think Sports Direct’s sales department needs to go back to school.”
“A stationary pack of stationery.”
One person wrote: “Well these aren’t going anywhere anytime soon.”
Another person wrote: “I guess they’re not really known for their office range. Maybe they should just stick with giant mugs and cheap sweatpants.”
While a fourth chimed in: “They couldn’t decide whether it should be called ‘Stationary’ or ‘Stationery’ so Sports Direct uses both! #Spelling #BackToSchool.”
Another sentence: “Stationery with an E is not a good model for children’s school equipment.”
While a sixth user said: “Maybe they called it stationery because it’s going to stay on the shelves?” Who actually buys sports direct paper?”
The same stationery set – albeit with the correct spelling – was reportedly sold on the shelves below earlier this year.
One person wrote on Reddit: “Oddly, it’s the same set, just packaged differently. The only difference is the spelling.”
Another added: “Maybe they realized the mistake too late and thought no one would notice, let’s just go ahead and whip them.”
Newsquest has contacted Sports Direct for comment.