Stockton-based Affili8 takes on SEO work for new brand Lance! bets

Affili8, under its iGaming Agency trading name, has expanded its reach into the country by doing SEO work for new sports betting brand Lance! Betting, founded after Kambi Group, Eyas Gaming and Brazilian media site Lance! merged to create the new platform.

Kambi will provide the sportsbook technology, Eyas will lead the brand and with a following of more than 15 million monthly active users, Lance! will be an important partner.

Based at Level Q in Stockton, Affili8 has a portfolio of iGaming and Betting clients across the globe and has worked with Eyas on the Merkur Slots brand since launch.

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Affili8 was founded by three friends, current company directors Chris O’Rourke, Richard Paget and Chris Sutherland. The company already operates in Brazil, UK, USA, New Zealand, Brazil, South Africa, Romania and Canada.

And this new deal establishes Affili8 as a global iGaming and betting SEO partner, as potential clients see his work challenging established brands in the UK in terms of market presence.

Adam Jospeh, Eyas Chief Operating Officer, said: “We have been working with Affili8 for three years and are satisfied with their work.

“This is an important market for us and we are confident that Affili8 will bring us the same success in Brazil as in the UK.”

Chris O’Rourke said: “It is an exciting opportunity and wonderful to be working with such an exciting brand in partnership with Eyas and Lance Media.

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“The Brazilian market is highly competitive but we are confident that we will make a difference and establish and grow Lance quickly! Wetten aims to be a leading brand in Brazil.

“It’s still early days after deregulation of the laws, and for us as a company it’s still early days as we were only formed during the pandemic – but we’re hoping to reflect the growth trajectory we expect to see there.”

“We are reviewing digital marketing acquisitions and expect to achieve £1m in sales over the next 12 months – which we see as a big win.”