Super Bowl 2023: Anonymous donors spend millions promoting ‘authentic Jesus’

The Super Bowl is a time when the best of the best in the NFL come together to put on an absolute show that much of the world is watching. It’s also a time when advertisers put on their best shows.

According to Fortune.comA group of anonymous donors prepares to shell out a pretty penny on what has been dubbed an “authentic Jesus ad”:

“A group of anonymous donors seems to think so and will run two ads in Super Bowl LVII and pay the millions of dollars Fox charges for each ad. It’s the latest in a series of commercials that have run over the past 10 months under the ‘He Gets Us’ banner.”

The ad aims to show Jesus as an everyday person and was initially funded by anonymous donors. Recently, Hobby Lobby founder David Green told conservative talk show host Glenn Beck that he and his family would fund it.

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That immediately made it seem extremely politicized, but the advertisers claim they aren’t political:

“We are neither ‘left’ nor ‘right’ or any political organization. We are not affiliated with any particular church or denomination. We simply want everyone to understand the authentic Jesus as presented in the Bible—the Jesus of radical forgiveness, compassion, and love.”

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Despite the controversy, advertisers expect the ads to run and perform well during the Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. They also plan to run more of the same ads long after the big game.

Why are advertisers giving their all for the Super Bowl?

The presence of multimillions and even billions of dollars worth of advertising in the Super Bowl comes as no surprise. It has been like this for a long time.

Advertisers are paying an obscene amount to get a seat in the big game and have been for years. The main reason for this is that there is no televised event in America that draws more attention.

Everyone's watching the Super Bowl
Everyone’s watching the Super Bowl

The majority of people have the game on. These people also know that the commercials are usually good, so they stick around to watch them too.

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Edited by Zachary Roberts Super Bowl 2023: Anonymous donors spend millions promoting ‘authentic Jesus’

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