US singer Taylor Swift arrives at the world premiere of the concert film “Taylor Swift: The Eras Tour” at AMC The Grove on October 11, 2023 in Los Angeles, California.
Valerie Macon | Afp | Getty Images
Taylor Swift continues to break box office records.
The pop star’s concert film “Eras Tour” grossed $31 million in its second weekend in theaters, more than any concert film at the domestic box office.
The weekend number is a 66% decrease from the first weekend, putting it on par with blockbuster hits from Marvel, DC and Star Wars.
“Swifties came back in full force to give Eras Tour a strong first encore weekend at the box office,” said Shawn Robbins, chief media analyst at BoxOffice.com. “The film continues to break concert film records as it provides much-needed theater attendance in a fourth quarter marked by Hollywood labor strikes.”
With Thursday’s ticket sales coming in at just under $6 million, Swift also raked in more than $100 million in the U.S. and Canada, making her film the first to do so.
In total, the Eras Tour film grossed an estimated $129.8 million at the domestic box office. AMC, which distributed the film, will update international numbers on Monday. If Swift’s film tops $262.5 million before its run ends in November, it will become the highest-grossing concert film of all time, surpassing 2009’s “Michael Jackson’s This Is It.”
“As far as non-traditional releases go, the Taylor Swift Eras Tour film is a welcome addition to this October film market, and what would otherwise be a quiet corridor already has a nice $130 million total boost from this unique concert film release “said Paul Dergarabedian, senior media analyst at Comscore.
The Eras Tour concert film has already enjoyed the largest domestic release for a concert film (opening in more than 3,850 locations) and the largest domestic opening weekend for a concert film, surpassing Miley Cyrus’ 2008 Best of Both Worlds Concert. According to The company grossed $31.1 million in its domestic debut, according to data from Comscore.
“The Swift film shows how out-of-the-box thinking and innovation can lead to unexpected results and an improvement in the bottom line, while also offering clues about how such alternative content can fill the quieter spots that are often left on the film release calendar,” Dergarabedian said .