The big 2023 holiday trends revealed

The BIGGEST tourism trends of 2023 are “Three Star Superstars”, “New Wave Wellness”, “Hidden Gems”, “Set-Jetters” and “Culture Capitals”, according to one of the world’s largest travel companies.

These are the top categories that have increased in popularity over the past year and will continue to do so over the next 12 months.

Expedia has unveiled the big vacation trends for 2023


Expedia has unveiled the big vacation trends for 2023Photo credit: SWNS
Wellness breaks will play a major role on vacation in 2023


Wellness breaks will play a major role on vacation in 2023Photo credit: SWNS

According to data from, part of Expedia Group, spa vacations have started to rebound as of 2021, with a more than 30 percent increase from 2022, which is set to continue.

The brand also conducted a survey of 2,000 adults planning a vacation in the next three years, which found nearly a third (31 percent) are “bored” with traditional wellness travel and want to try something more exciting.

Some of the most popular New Wave wellness breaks include fruit picking and ‘sylvotherapy’, also known as forest bathing, which is said to connect the energy of man with the forest.

Another travel trend set to dominate 2023 is “set-jetters” — those who consider traveling somewhere after seeing it on a streaming show or movie — with Expedia noting that 44 percent have admitted that television has already influenced their travel decisions.

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While 46 percent researched travel to a destination from a show, another 37 percent have already booked a trip after seeing it on TV or a movie on a streaming service.

The brand also revealed that after nearly two years of visiting national parks and nature reserves, the city is trendingly naming it “Capitals of Culture.”

Expedia has found that cities like Edinburgh, Lisbon and Tokyo top the list of the world’s top 10 travel destinations.

Jon Gieselman, President of Expedia Brands, said: “When we look at data from Expedia, and Vrbo together, we see a detailed and meaningful picture of travel into 2023.

“We are seeing a surge in travel to Capitals of Culture, a new wave of interest in wellness retreats and a growing demand for outdoor destinations beyond beaches and mountains.

“Not a new normal, but people expanding into unexpected trends in what we call ‘not normal.'” found that searches for three-star and below hotels are down more than 10 percent year over year, but global interest is up more than 20 percent.

One in five travelers surveyed considers a hotel’s star rating to be “very important.”

The data also revealed that Vrbo, which is also part of Expedia Group, is the top 10 hidden gems in the UK, where searches for found holiday homes on websites have increased by 40 percent or more in the last year.

These include Cambridgeshire and Leicestershire in England, South Ayrshire and East Lothian in Scotland or Monmouthshire in Wales.

And the travel company’s study of 2,000 UK adults who travel at least every three years found that 37 percent would rather book a cool and unique holiday home in a lesser-known destination than boring accommodation in a popular destination.

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1. Cambridgeshire, England

2. Leicestershire, UK

3. Herfordshire, England

4.Buckinghamshire, UK

5. South Ayrshire, Scotland

6. East Lothian, Scotland

7. Monmouthshire, Wales

8. Tyne and Wear, England

9. Midlothian, Scotland

10. Bath and North East Somerset, England

The brand also noted that food travel is a trend that will dominate searches in 2023, as UK families increasingly look for properties with outdoor kitchens, fancy coffee machines and pizza ovens.

And 44 percent even go so far as to say that those needs are more important than their travel destination, according to OnePoll research.

City breaks are also on the rise


City breaks are also on the risePhoto credit: SWNS The big 2023 holiday trends revealed

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