The Internet is Fascinated with Sorority Rush Week

It’s back-to-school time, but not just for elementary school or high school students. Universities will be back to classes in just a few weeks. Sisterhoods and fraternities are already in their recruitment process. Here’s something I wasn’t expecting: The world is captivated by “Rushing” and its portrayal on Tik Tok.

“Rush Tok” is going viral again, with PNMs, aka potential new members, documenting their journey to joining a sorority on the app – with over 1 billion views. The University of Alabama is at the top of the totem pole again this year.

Now you might be wondering: Why is this getting so many views? People treat this like a football season or their favorite show coming back for a new season. It’s a spectacle.

#BamaRush is trending around the world. For two weeks, people will get a glimpse into how rushing works and what life is like for PNMs – including wardrobe, tight schedules, tips on what you need to have on hand and finally deciding which fraternity is the perfect fit for you.

Many of the people watching these videos are not from the United States. Sororities and fraternities do not exist outside the borders. They are curious and intrigued by the lengths these girls go to to get an offer to join one of these sororities. Think of it like Survivor or American Idol: many girls go into the Rush Gauntlet, but few succeed.

The University of Alabama seems to be the pinnacle of student recruitment. Bama is putting on a show every day for 2 weeks and it’s WILD. There are different themes every day, full house decorations, costumes and lots of singing and dancing.

For example, there’s a video of a recruit talking about what’s in her rush bag, essentially just things she would need after a day of touring different houses and meeting different people. Easy right?

Well, this simple video below has been viewed 3.3 million times. If you look at the comments on the video, most of them are from other countries commenting and interacting with the video, so their TikTok algorithm keeps showing Bama Rush videos. Listen:

All these videos are viewed millions of times. They are all competing for the crown on Tik Tok, and some potential new members might be swayed by who has the most influence and views.

Here’s another video of a PNM getting ready for her first hectic day. It’s addicting again. You can’t stop watching.

During Bama Rush, the fittest survives. We can only watch and see the inevitable drama that will happen over the next two weeks. See you on the other side, ya’ll.

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