The New York Times is turning Wordle into a board game – TechCrunch

The New York Times is turning popular online word game Wordle into a board game by merging with toymaker Hasbro. The media outlet said Thursday that the board game called Wordle: The party game, will be released in North America this October. You can pre-order it from Amazon, Target, and Hasbro Pulse for $19.99.

While the online version of Wordle is a single-player game where you have to guess a five-letter word in six tries, the offline game tries to recreate the same experience while you also compete with other players.


Photo credit: NYT

“Each round, one player designated as Worldle Host writes down a secret word. Just like the original Wordle game, players have six attempts to guess a five-letter word. But in this game, players compete against others,” NYT said in a press release.

“The fewer tries a player needs, the fewer points they score. The player with the fewest points at the end of the game wins.” For those who’ve always wanted more Wordle than you might get in the online format – it’s designed to only contain one word a day – the board game has one key benefit: you can set as many secret words as you like.

The board game’s announcement comes days after the NYT announced that players could link their Wordle Online game statistics to their NYT accounts.

NYT acquired the rights to Wordle from creator Josh Wardle in January for an undisclosed price in “the low seven figures”. In an interview with TechCrunch shortly before the acquisition, Wardle mentioned that almost 2 million players played the game. In May, Twitter released a study that found the game had been mentioned in 32.2 million tweets since its launch in mid-October 2021, peaking at 500,000 tweets per day in December.

Since then, NYT has ported the game to its own domain. The company benefited from buying the game as “tens of millions of users” visited its website in the first quarter of 2022. While playing Wordle remains free, NYT said it saw a record quarter for its $5 per month (or $40 per year) NYT Games service, which includes titles like The Crossword and The Spelling Bee, in terms of the Number of net subscribers.

Wordle’s success has spilled over into other games inspired by it. Earlier this week, Spotify acquired a song guessing game called Heardle to improve music discovery. The New York Times is turning Wordle into a board game – TechCrunch

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