Toronto encourages pet adoption at the Spadina subway station

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Don’t be alarmed if you see animals all over Spadina Metro Station.

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The City of Toronto’s Toronto Animal Services (TAS) has partnered with the TTC and Pet Valu to use the station over the next month to promote the benefits of adopting a pet.

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TTC users can see cats, dogs, guinea pigs and rabbits on digital billboards, posters and vinyl around the station until June 15th.

“It’s an idea that came up a couple of years ago, before the pandemic, and now we’ve decided now is the right time for it,” said Elana Trainoff, TAS’s manager of partnerships.

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“And TTC approached us. They had a great collaboration with Pet Valu to sponsor this type of campaign.”

All of the pets featured in the campaign are cleverly named after TTC broadcasters with matching biographies.

Too bad they aren’t real.

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“These are fictional animals,” Trainoff said. “The way it works is that the animals in the station are representative of the kind of animals we have, but as the campaign runs for a month it would be difficult to update constantly. The social media campaign that TTC is running with us will feature all of our actual adoptable animals that are currently in our shelters.”

Trainoff said 20 animals were available at his three City of Toronto shelters in Scarborough, Etobicoke and North York.

Adoption fees are $75 for a cat, $185 for a male, and $215 for a female. All are neutered, chipped and vaccinated.

For more information, see www.toronto.ca/adoptapet.