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Twisted Tea Unveils Brand New Sweet Tea Whiskey

Check out old Twisted Tea stepping up his game a little.

We all know Twisted Teas as the first hard iced tea that can sneak up on you in a hurry and drive you absolutely nuts if you’re not too careful.

With that said, they’re ready to put on the big boy boots as they unveiled their brand new Twisted Tea Sweet Tea Whiskey.

Erica Taylor, Brand Director for Twisted Tea, expressed her excitement about the new product:

“We put our fans first in everything we do – from printing their photos on our cans, to including them in our commercials, to the flavors and packaging styles they want. A lot of them are already buying flavored whiskey so this is our way of giving them something to call their own.”

The latest edition includes sizes in 50ml, 750ml and 1L bottles with an ABV of 32.5% and 65 proof. It will be launched in five test markets including Massachusetts, Rhode Island, Ohio, Missouri and Texas.

The Boston Beer Company and Beam Suntory teamed up in 2021 to create some new innovative ways to grow the brand, and Sweet Tea Whiskey is their latest example of their growth in the alcohol industry.

Stephanie Kang, Senior Director of Strategic Ventures added:

“We are excited to continue our partnership with The Boston Beer Company and introduce Twisted Tea to the whiskey space.

We’re taking the great flavor of Twisted Tea Hard Iced Tea and reimagining it as a whiskey to deliver the bold and unexpected experiences consumers are looking for.”

That should be interesting, no question.

Someone says Koe Wetzel…

https://www.whiskeyriff.com/2022/08/04/twisted-tea-unveils-brand-new-sweet-tea-whiskey/ Twisted Tea Unveils Brand New Sweet Tea Whiskey

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