Twitter today announced that all businesses with professional accounts can now display their location address, hours of operation, and additional contact information on their profiles through the Location Spotlight feature. The social network says the feature also offers customers the ability to reach businesses directly via phone, text, email or DMs. Before the expansion, the feature was only available to users in the US, UK, Canada, and Australia, but is now rolling out to all professional accounts worldwide.
Businesses with professional accounts can also now add a map of their location to their profiles using Google Maps. Once a customer clicks on the map, they get directions to the physical location of the business.
Twitter’s Location Spotlight feature is similar to business info cards on Google Maps, which show information about the business, including location, hours of operation, and contact information. By rolling out the Location Spotlight feature globally, Twitter is likely looking to provide its users with information about companies directly on its platform, to prevent them from clicking away from Twitter and finding that information on Google.
Twitter also announced some upcoming features for professional accounts, including a resource hub called “Professional Home.” The social network says the hub will give professionals the ability to track performance, discover product offerings and boost performance. The hub is aimed at users who want more insights to improve their performance on Twitter. According to Twitter, Professional Home will be available to all professional accounts worldwide in the coming weeks, with more updates to come throughout the year.
Additionally, Twitter is offering a new monthly live workshop series called Taking Care of Business. The series, which will debut this month, is designed to help professionals just starting out with Twitter better understand the resources available to professionals on the social network. Twitter is also introducing 10 courses in the Twitter Flight School, covering various topics such as: B. learning how to build a community of engaged followers.
“We’re proud of the foundation we’ve laid with the first line of products we’ve introduced to date
We look forward to continuing to introduce new ways to help professionals thrive on Twitter,” the company said in a statement.
The social network first introduced professional profiles last year and made the option available to all users earlier this year in March. A professional account, which Twitter calls “Twitter for professionals,” gives brands and creators access to additional tools to make their profile stand out. Twitter classifies everyone who uses Twitter professionally as a professional. To qualify for a professional account, users must not have repeatedly violated policies and they must be authentic, with an account name, bio, and profile picture. Parody and fan accounts are not eligible for professional accounts.
Today’s announcement comes as Twitter has released several shopping-related features over the past few months, including virtual storefronts to display items for sale and product drops, which allow merchants to announce their upcoming product launches.
https://techcrunch.com/2022/08/04/twitter-now-lets-all-businesses-display-location-and-contact-info-on-their-profiles/ Twitter now lets all businesses display location and contact info on their profiles – TechCrunch