In a valiant attempt to promote Meta’s new Ray-Ban smart glasses collection, Mark Zuckerberg did the unthinkable: He learned to braid his daughter’s hair using AI.
In a clip posted to Instagram, Zuckerberg films the back of his daughter’s head using the video recording feature built into the smart glasses he wears. He says, “Hey Meta, how do you do a braid?” and a little voice guides him through three steps: brush hair, divide it into three sections, cross the right section over the middle section, then the left section and move on.
He ties the end of the braid so painstakingly that it’s clear he’s never done his girls’ hair before (Zuckerberg has three daughters). As a final step, he asks the Glasses to take a photo of his work and send it to Priscilla, his wife, who is presumably busy co-running the couple’s charity, the Chan Zuckerberg Initiative.
If the video is supposed to show users how Meta’s smart glasses can be used in everyday life, it doesn’t quite succeed. Meta AI doesn’t seem to be any more useful or convenient than existing digital assistants like Siri and Alexa.
And the picture Zuckerberg sent his wife could have easily been taken with a phone and sent via text message in just a few seconds, without the hands-free nature of the glasses.
A more effective example of the unique appeal of smart glasses might look like this: Zuckerberg is baking in the kitchen while his young daughter sleeps nearby. He avoids calling Alexa or Siri by quietly asking Meta AI for help measuring ingredients. Success! The baby is still sleeping.
As he hand spoons sticky cookie dough onto a baking sheet, Zuckerberg asks his smart glasses to take a photo of the blobs and send it to Priscilla with the message: “Are these the right size?” As the cookies bake in the oven, asks Zuckerberg the glasses to play music from Spotify. The open design of the glasses allows him to listen to music without waking the baby or missing his hungry cries when he wakes up.
In a demo like this, the glasses might sound kind of cool and useful. But Zuckerberg’s video makes them seem like a device your dad ordered from Amazon to play with in retirement. A very #girldad move if you ask us.
Artificial Intelligence Meta