We’re All Having a Blonde Moment Right Now

“Who is the blonde? who is the blonde The blonde?” A bevy of men – lust or dollar signs in their eyes – demand to know at a 1950 screening the asphalt jungle, with the newly minted Marilyn Monroe. As Joyce Carol Oates writes the scene in her 2000 novel Blond (a film adaptation by Andrew Dominik is out this fall, starring Ana de Armas), that word hangs in the air: a metonym for Monroe’s experience of being accosted, adored, and frayed to the core, a danger of preserving her self-description “Pillowcase knows. “

“This blonde,” says colorist Jenna Perry, “is for a well-groomed woman.” She’s not referring to the Hollywood studio system (golden handcuffs of some kind of peroxide), but to the tyranny of alimony. Instead, Perry is known for her #NYCBlonde, a hand-painted, low-maintenance approach that gives clients (Chloë Sevigny, Tommy Dorfman) an extended respite from her new SoHo salon.

Style codes are a weathervane. “For a minute, being blonde wasn’t really cool politically,” says Perry. I remember the post-2016 articles about the uniform dye jobs at Fox News (what new York‘s Amy Larocca called it a “white dog whistle”). Claudia Rankine, who co-organized an exhibition about hair color in 2018, sees a “complicit freedom” in the decision to go blonde: “What happens when what we want coincides with a kind of complicity about what is valued? “

This year’s two blonde poles, Marilyn and Barbie, suggest the comfort (and topicality) of nostalgia, but also signal a new appreciation. It’s evident how these icons have been packaged for consumption and the cost of treating women as dolls and dolls as women (however adept director Greta Gerwig’s protagonist might be on neon roller skates). Can confidence act as an insulator against a corrosive blonde legacy?

At the formula level, it’s certainly a gentler route. After Olaplex debuted in 2014 promising to repair disulfide (or covalent) bonds in damaged strands, a product boom followed. (Such safeguards are why quick-change artists like Dua Lipa and Kim Kardashian can flirt with platinum for a break-the-internet flash.) Living Proof, a company building on research from MIT’s Langer Lab, brings the latest High-tech salve : the heat-activated Triple Bond Complex, a weekly treatment that targets all three bonds. For Perry, who tested early samples, it’s a way to “future-proof the hair,” even if the inspiration was decades ago. She predicts a comeback for bottle blondes — “and I say that with a bit of sweat,” she adds, alluding to the maintenance work that’s involved and a possible looming recession. We might soon find ourselves with another new old guiding star: punk-era blondie.

https://www.vanityfair.com/style/2022/09/blonde-hair-color-marilyn-monroe-barbie We’re All Having a Blonde Moment Right Now


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