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Why Half Of Your Instagram Feed Is Not People You Follow

Instagram is meant to be easy. You follow friends and people you are interested in, and the feed shows your new content. But what if it didn’t actually work that way? Anyone who has spent too much time on the app has surely noticed more and more suggested posts and fewer from people they actively follow. Here’s why.

The new Instagram feed

Last month, Meta released one of its millions of updates for Instagram, but this one left people unsettled. It seemingly brought posts from the suggested tab to the main feed. To make matters worse, there’s nothing you can do about it. The change was immediately noticed by Daily show Host Trevor Noah.

The new feed is part of new standards and practices. Most of the feed is now recommended rather than what was actually followed, making it all feel like the explore page. Instagram CEO Adam Mosseri recently posted a video on Twitter explaining why the change was made.

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Mosseri explained, “We’re moving Instagram to a place where video is a bigger part of the home experience and the content is more immersive.” The stronger focus on recommendations ensures that content that takes up the entire screen is shown. Ironically, Mosseri cites how this will give people more control, but there’s no way to turn the feature off.

Mosseri insists this is just a test. Perhaps widespread negative press will force Meta to reset his site, but that seems unlikely. The Facebook feed has morphed in much the same way, from just likes and friends to a drip feed of screams and ads.

The temptation of cynicism

Everything on Facebook, Instagram, Twitter, TikTok, and every other social media platform imaginable is designed to keep you on the app. They are designed to be addictive and it’s not hard to imagine how the new Featured Site contributes to that.

A naysayer would say for all those people who only used Instagram to see what friends were up to, that world is over now. Instead, they’re forced to watch loads of content that the algorithm thinks is keeping them in the app.

An interesting loophole

If you’re longing for the March days of an Instagram, there’s an easy way to get back to the way it was. The desktop version of the platform hasn’t been updated to clog the main feed with suggested content. Well, at least not yet.

More from Suggest

https://www.suggest.com/why-half-your-instagram-feed-not-people-you-follow/2662898/ Why Half Of Your Instagram Feed Is Not People You Follow

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