Walkers farmer Tim Rodwell, who farms in Whenby, near Sheriff Hutton, just outside York, helped the crisp maker carefully create its “biggest” advertising board yet in a potato field.
According to Walkern, the 73,532-square-foot artwork rivals the largest billboard in the world, which is 67,382 square feet, large enough to be seen from space.
Next to the outline of a packet of Walkers crisps it says ‘Great taste starts here’.
Tim said: “I am incredibly lucky to have grown up on a farm and now I proudly grow potatoes for Walkers.
“It’s not every day that you use potato crops to spread a big message for Britain.”
Rachael Smith from Walkers said: “At Walkers we care about our farms and farmers because we care about our delicious crisps.
“We are committed to sustainable practices that protect the environment, knowing that the best quality chips start with the best quality potatoes.”
“That’s why we couldn’t be prouder of this unusual collaboration and the resulting ‘cropvert’ that conveys this message to the nation.”
The “Cropvert”, as the company calls it, was created to promote the quality of sustainably grown, 100 percent British potatoes.
Tim and his team hand-cut 30,000 potato plants for the company’s largest and most unusual advertising campaign to date.
He was one of a small group of Walkers potato farmers who pulled the crop just before harvesting the prime potatoes and sent them out in pristine condition to be turned into delicious packets of Walkers crisps.
By using only hand tools, the team was also able to ensure that no potatoes were damaged along the way.
https://www.yorkpress.co.uk/news/23776285.york-farmer-makes-giant-walkers-advert-whenby-potato-farm/?ref=rss York farmer makes giant Walkers ad at Whenby potato farm