York farmer makes giant Walkers ad at Whenby potato farm

Walkers farmer Tim Rodwell, who farms in Whenby, near Sheriff Hutton, just outside York, helped the crisp maker carefully create its “biggest” advertising board yet in a potato field.

Continue reading:

According to Walkern, the 73,532-square-foot artwork rivals the largest billboard in the world, which is 67,382 square feet, large enough to be seen from space.

York Press: Tim in the adTim in the ad (Image: Hiker)

Next to the outline of a packet of Walkers crisps it says ‘Great taste starts here’.

Tim said: “I am incredibly lucky to have grown up on a farm and now I proudly grow potatoes for Walkers.

“It’s not every day that you use potato crops to spread a big message for Britain.”

York Press: The ad is considered one of the largest in the worldThe display is considered one of the largest in the world (Image: Hiker)

Rachael Smith from Walkers said: “At Walkers we care about our farms and farmers because we care about our delicious crisps.

“We are committed to sustainable practices that protect the environment, knowing that the best quality chips start with the best quality potatoes.”

“That’s why we couldn’t be prouder of this unusual collaboration and the resulting ‘cropvert’ that conveys this message to the nation.”

York Press: An aerial photo shows the scope of the projectAn aerial photo shows the scope of the project (Image: Hiker)

The “Cropvert”, as the company calls it, was created to promote the quality of sustainably grown, 100 percent British potatoes.

York Press: Some of the details picked outSome of the details picked out (Image: Hiker)

Tim and his team hand-cut 30,000 potato plants for the company’s largest and most unusual advertising campaign to date.

He was one of a small group of Walkers potato farmers who pulled the crop just before harvesting the prime potatoes and sent them out in pristine condition to be turned into delicious packets of Walkers crisps.

By using only hand tools, the team was also able to ensure that no potatoes were damaged along the way.

https://www.yorkpress.co.uk/news/23776285.york-farmer-makes-giant-walkers-advert-whenby-potato-farm/?ref=rss York farmer makes giant Walkers ad at Whenby potato farm


Pechip.com is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@pechip.com. The content will be deleted within 24 hours.

Related Articles

Back to top button