YorkBID hosts creative sector Reignite event

There are companies that work with companies like Netflix, Sky, Apple, Amazon Prime Video, BAFTA, Canon, Adidas, Formula 1 and many more.

YorkBID is hosting an event next week to showcase how the creative industries are developing new jobs, skills and opportunities in the city.

“Reignite: The Economic Impact of Media Arts” highlights the growing role of the York media industry, encompassing industries such as visual effects, film, television and games.

It will take place on Thursday September 14th at 6pm at the Radisson Hotel on North Street.

Nine years ago, York was named a City of Media Arts by UNESCO, a global recognition of the city’s rich and diverse body of work.

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However, Reignite will ask how York can use this status to attract more foreign investment.

Sector leaders will also discuss how to create clear pathways from primary school to higher education so that the next generation can develop the digital skills the sector needs.

The York BID is taking place Ignite again in collaboration with Aesthetica, the annual York film festival, and Viridian FX, the city-based visual effects studio.

Andrew Lowson, chief executive of York BID, said: “York is home to many innovative companies doing great things in the creative/media arts sector.

“We believe much of this work may be flying under the radar and we want to help showcase it and celebrate the exciting projects being undertaken by York businesses.

“I was blown away by some of the global franchises that locals are creating content for, so I’m sure those able to attend the event will be equally thrilled.”

Cherie Federico, director of Aesthetica, said: “Reignite is a timely and essential reimagining of the city’s creative industries.”

“We need to look at the economic impact of our city’s media arts, heritage and cultural achievements and how we have the opportunity in York to develop a new knowledge economy that supports the next generation of entrepreneurs in the creative sector.”

“It is important for the creative industries to be on a par with other sectors such as retail, transport, hospitality and tourism.

“This sector plays an important role in boosting the city’s economy and we now have the opportunity to do more.”

Kit Monkman, director of Viridian FX, said: “I can imagine a future where all York residents are proud of the city’s designation as a UNESCO City of Media Arts and where all citizens have access to education from primary school onwards. “ From school to higher education – pathways that offer real and unparalleled access to some of the world’s most exciting jobs in games, film and television. Reignite is a catalyst for that future.”

Further information and the possibility to register can be found at: