Yuengling unveils Texas-inspired cans to raise money for Keep Texas Beautiful

Looks like Yuengling is partnering with the Lone Star State.

The beer company has officially announced its new partnership with Keep Texas Beautiful, a nonprofit Texas organization that urges Texans to keep their communities clean, safe, and beautiful.

As part of the partnership, Yuengling will donate $1 per case of Yuengling Traditional Lager sold and is targeting a goal of $50,000 to Keep Texas Beautiful by March 2023.

The campaign is an opportunity for the company to give back to Texas, the youngest state that brews Yuengling’s 194-year-old beer portfolio.

Oh yeah, and they’ve got some SWEET Texas-inspired cans on the way too, as well as promotional packaging on 12-pack, 12-ounce cans from Yuengling.

The cans feature the shape of Texas surrounding the Yuengling logo in the center of the can and each can has a unique QR code. Once scanned, a link will appear to Keep Texas Beautiful, a Yuengling Clean-Up Day and how to donate.

Debbie Yuengling, Employee Engagement & Culture Manager and sixth generation family member, commented on the new partnership:

“As a family-owned Pennsylvania company, we’re proud to brew Yuengling in Texas and give back to Texas.

As America’s oldest brewery, our commitment to providing a beer for every taste for every occasion reflects our love of bringing people together and making a positive impact on our communities.

That’s why today we’re honored to partner with Keep Texas Beautiful and give back to the state and the people who embody the importance of community.”

Pat Pikunas, General Manager of Yuengling also commented:

“The Yuengling Company is excited to launch our first Texas campaign. We are proud to be brewed in Texas and believe in the importance of giving back to the community.”

Suzanne Kho, Executive Director of Keep Texas Beautiful, was also enthusiastic:

“We are grateful for Yuengling’s generous support in launching this campaign through the promotional case and tin packaging. These donations will allow us to continue making Texas the best place to live, work and play.”

https://www.whiskeyriff.com/2023/01/11/yuengling-unveils-texas-inspired-cans-to-raise-money-for-keep-texas-beautiful/ Yuengling unveils Texas-inspired cans to raise money for Keep Texas Beautiful

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